Wow! eBook
Value Sweep: Mapping Growth Opportunities Across Assets
Author(s): Martha Amram (Author)
- Publisher: Harvard Business Review Press
- Publication Date: June 15, 2002
- Edition: First Edition
- Language: English
- Print length: 288 pages
- ISBN-10: 1578514584
- ISBN-13: 9781578514588
Book Description
Based on extensive research and years of frontline work within corporations, valuation and strategy expert Martha Amram takes readers beyond the numbers, providing a new lens and a better vocabulary for envisioning, understanding, and valuing growth across a wide sweep of assets-from mature businesses to those being reshaped by intellectual property and e-commerce.
Rigorous, yet easy to use, this innovative approach allows managers to place diverse growth projects on a single "map" of value. This comparison enables them to better direct resources and attention to the most valuable projects.
Value Sweep tackles the hard valuation issues and shows:
· When to use traditional valuation methods, such as Discounted Cash Flow, and when to use more innovative methods such as decision analysis or real options
· How to quickly value growth opportunities and compare the result to sensible valuation benchmarks
· Why venture capital valuations are so sensitive to fluctuations in the stock market
· Why it is difficult to value intellectual property and how to use approximate valuation results in negotiations
· Why the simplest valuation methods work best for investments in information technology
· How to roll up project-level valuations into a corporate growth engine
AUTHORBIO: Martha Amram is an independent consultant and adviser to Fortune 500 companies and start-ups, and the author of Real Options (ISBN 0875848451, HBS Press, 1998). She lives in Palo Alto, California.
Editorial Reviews
From the Back Cover
-Richard Schmalensee, John C Head III Dean, MIT Sloan School of Management
"Value Sweep will benefit both individual decision makers and collaborative teams as they struggle to identify high-potential growth opportunities, set priorities, and allocate resources effectively. Like a breath of fresh business air, Amram's emphasis on practical results-oriented applications shows a real appreciation of the challenges of corporate planning and decision making."
-Ted Dintersmith, General Partner, Charles River Ventures
"Amram draws on academic advances in real options but puts her counsel into decision-ready format. A useful book for executives charged with evaluating exciting-but uncertain-high-growth investment proposals."
-James Lawrence, Executive Vice President and CFO, General Mills, Inc.
"Finally there is a book that makes clear the crucial interplay between internal corporate valuation procedures and real-time financial market valuations. Value Sweep provides a unified and practical framework for the valuation of corporate growth opportunities. Aimed at the practitioner, Value Sweep facilitates the successful implementation of some very modern financial models, using realistic examples and commonsense economic intuition."
-Steve Grenadier, Associate Professor of Finance, Graduate School of Business, Stanford University
