Unlocking the Hidden Potentials of Organization Through Merging of Humans and Digitals: Volume 2

This book contains a selection of extended and peer-reviewed high-quality research papers presented at the XIX International Symposium of Organizational Sciences—SymOrg 2024, held in Zlatibor, Serbia, from 12 to 15 June 2024. The unique characteristics of modern digital technologies, when combined with human capabilities, have the potential to unlock hidden organizational value. Yet, realizing this potential requires more than the mere adoption of advanced tools; it demands a multidimensional and integrative approach—one that is thoroughly examined throughout this book. Contributing authors offer cutting-edge insights into a wide range of topics, including e-business, financial innovations, marketing and communication, human resource management, project management, and quality management and standardization. This book serves as an invaluable resource for professionals, researchers, academic institutions, and all those interested in the latest developments in organizational sciences.