Wow! eBook
Unlabel: Selling You Without Selling Out Reprint Edition
Author(s): Marc Ecko (Author)
- Publisher: Atria Books
- Publication Date: May 5, 2015
- Edition: Reprint
- Language: English
- Print length: 304 pages
- ISBN-10: 1451685319
- ISBN-13: 9781451685312
Book Description
As instructive as it is innovative,
Unlabel empowers you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment.This visual blueprint teaches you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula.
Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Ecko Unltd. and Complex Media. As Ecko explains, it’s not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine.
With
Unlabel, you will discover your own voice by overcoming fear, take action and deliver on your promises, understand why failure is essential, learn how your product or service makes people feel, and recognize if your nostalgia for the past is hampering your ability to envision your future. Unlabel provides a bold and honest approach to building an authentic personal brand, and a roadmap for growing a bootstrap start-up into a sustainable business.Editorial Reviews
Review
“In his role as entrepreneurial guru, Ecko is a sort of anti-Trump, using human frailty instead of unattainable omnificence to educate the next generation of dreamers….A compelling how-to guide…” ―
Kirkus Reviews“It is very rare to read an entire business book from cover to cover like you would a novel, and find within it a story that is so interesting and captivating that it immediately puts perspective on how you channel your own creativity and tell your own story.
Unlabel is that book. At a time when every business person and company is forced to hustle and fight to be heard in a competitive world, Unlabel is the story of a man who clawed his way out of a garage and created a multi-million dollar company in the process. It is a success story, to be sure, but it’s one that shares the bruises, scars, and painful mistakes that every entrepreneur and business owner will experience (or some variation of) on the way to becoming his or her own authentic ‘brand.’” ― 800-CEO-READS“Marc is living proof that you can be a marketing and business whiz and still be a true artist.” ―
CNBC“Very, very creative. More edge than most.” — Russell Simmons
“Grand harmonic pop-culture convergence. Ecko is at a crossroads. … The man is trying to step out from behind his rhino.” — The New York Times
“[This] media mogul made millions by leveraging his ability to find the next big thing.” ―
Business Insider“Ecko brings a sense of edgy wonder to his work.” ―
Entrepreneur Magazine“The merging of different worlds is a recurring theme in Marc Ecko’s life and in his work.” ―
ABC Nightline“Marc Ecko imposes no limits on himself, or his sources of inspiration.” ―
AskMen.com
