Wow! eBook
Uniqlo Syndrome 2nd Edition
Author(s): Kensuke Kojima (Author), Makoto Kurita (Translator)
- Publisher: Tenkai Japan
- Publication Date: February 27, 2011
- Edition: 2nd
- Language: English
- Print length: 145 pages
- ISBN-10: B004PYDPOK
- ISBN-13: 9784990599102
Book Description
Author – Kensuke Kojima
Born in 1950, Keio University graduate Kensuke Kojima started his career as a leading women’s specialty retailer. He established Kojima Fashion Marketing Co., Ltd. in 1981, and has since focused on highly effective marketing strategies based on accurate operating data collected from national and regional shopping centers. As an innovator, Kojima assists major retailers and apparel manufacturers in the development of their business through intensive research, educational programs and strong analytical columns for major trade magazines.
He has also published more than 10 books, including the new title Uniqlo Syndrome.
Translator and Publisher – Makoto Kurita
Born in 1960, Waseda University graduate Makoto Kurita started his career with an SPA (specialty-store retailer of private-label apparel) company. He established Tenkai-Japan in 2007, and has since focused on introducing Japanese fashion abroad in the context of Cool Japan.
