Wow! eBook
Understanding Corporate Communications
by: Dmytro Oltarzhevskyi (Author), Yevgen Zagorulko (Author)
Publisher: Routledge
Edition: 1st
Publication Date: 2025-03-05
Language: English
Print Length: 296 pages
ISBN-10: 1032777613
ISBN-13: 9781032777610
Book Description
With the aim to synthesise and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice.This book focuses on corporate communications as the art and craft of managing a company's behaviour and effective communication in society. It examines corporate communications' theoretical and applied aspects, featuring reference to global research, reputational cases, and practical models. The book's main goal is to make explicit well-known global theories and the practical experiences of corporate communications professionals in an easily visualised style accessible to a wide readership.This book is suited to undergraduate and introductory executive education courses in corporate communications and as a reference and guide for early career communications professionals.
Editorial Reviews
With the aim to synthesise and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice.This book focuses on corporate communications as the art and craft of managing a company's behaviour and effective communication in society. It examines corporate communications' theoretical and applied aspects, featuring reference to global research, reputational cases, and practical models. The book's main goal is to make explicit well-known global theories and the practical experiences of corporate communications professionals in an easily visualised style accessible to a wide readership.This book is suited to undergraduate and introductory executive education courses in corporate communications and as a reference and guide for early career communications professionals.
