Ultimate Guide to YouTube for Business 2nd Edition
Author(s): Jason R. Rich (Author), The Staff of Entrepreneur Media (Author)
Publisher: Entrepreneur Press
Publication Date: 3 Oct. 2013
Edition: 2nd
Language: English
Print length: 304 pages
ISBN-10: 1599185105
ISBN-13: 9781599185101
Book Description
From video production to promotion, author Jason R. Rich details how to use the power of YouTube to promote business brands, products, or services, ultimately attracting new customers. Unfamiliar entrepreneurs receive a full tutorial on pre-production and production essentials, from developing video ideas that attract attention to overcoming lighting and sound challenges. Amateur producers receive a full list of equipment needed, and they gain tips from well-known YouTube users on how to produce quality spots without breaking the bank. After covering the basics, Rich — joined by YouTube-savvy entrepreneurs — reveals how small business owners can drive viewers to contact their business. Rich also shows entrepreneurs how they can make money, while promoting themselves.
Editorial Reviews
From the Inside Flap
Let Your Business BE SEEN and HEARD Master the secrets of YouTube-savvy businesses and YouTube insiders, and create your own video-marketing success story. Led by Jason R. Rich, learn step by step how to spotlight your brand, showcase products and services, share valuable information, and drive crowds of potential consumers to tune inall without spending a fortune. From production to upload, to promotion and profits, this ultimate guide delivers a master plan to multiplying your customer base. Learn: How to promote your YouTube videos using Facebook, Twitter, Google+, and other social sites Methods for boosting a video’s views using blogs, websites and other online resources How to start a successful YouTube channel How to make a video go viral 10 ways to use YouTube to reach your audience What it takes to become a YouTube Personality” that viewers want to listen to Practices for attracting and keeping subscribers How to track your success with YouTube Analytics
Covers: Developing ideas for your videos Preparing for the shoot Producing and filming your own videos Video editing Uploading Your Video Adding interactive elements Hosting real-time video chats Becoming a YouTube affiliate
Includes: Specialized advice from YouTube Product manager and other industry insiders Expert advice from business owners and entrepreneurs Interviews with YouTube service providers Equipment primer Resource list
From the Back Cover
Let Your Business BE SEEN and HEARD Master the secrets of YouTube-savvy businesses and YouTube insiders, and create your own video-marketing success story. Led by Jason R. Rich, learn step by step how to spotlight your brand, showcase products and services, share valuable information, and drive crowds of potential consumers to tune in—all without spending a fortune. From production to upload, to promotion and profits, this ultimate guide delivers a master plan to multiplying your customer base. Learn: •How to promote your YouTube videos using Facebook, Twitter, Google+, and other social sites •Methods for boosting a video’s views using blogs, websites and other online resources •How to start a successful YouTube channel •How to make a video go viral •10 ways to use YouTube to reach your audience •What it takes to become a “YouTube Personality” that viewers want to listen to •Practices for attracting and keeping subscribers •How to track your success with YouTube Analytics
Covers: •Developing ideas for your videos •Preparing for the shoot •Producing and filming your own videos •Video editing •Uploading Your Video •Adding interactive elements •Hosting real-time video chats •Becoming a YouTube affiliate
Includes: •Specialized advice from YouTube Product manager and other industry insiders •Expert advice from business owners and entrepreneurs •Interviews with YouTube service providers •Equipment primer •Resource list
About the Author
Jason R. Rich is the best-selling author of more than 40 books covering a wide range of topics, including computers and ecommerce. He also contributes regularly to major daily newspapers, including the New York Daily News, as well as national magazines and popular websites. He is based in Foxboro, MA.
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