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Ultimate Salesforce Data Cloud for Customer Experience: Explore, Implement, and Elevate B2C Experiences Through Customer Data Innovations Using … Tools Specialist — Jira & Salesforce)
Author(s): Gourab Mukherjee (Author), Orange AVA (Author)
- Publisher: Orange Education Pvt Ltd
- Publication Date: 16 Jan. 2024
- Language: English
- Print length: 266 pages
- ISBN-10: 9388590996
- ISBN-13: 9789388590990
Book Description
Are you ready to drive customer-centric transformation and deliver personalized experiences? Ultimate Salesforce Data Cloud for Customer Experience is your hands-on guide to mastering modern customer data platforms and building scalable, data-driven strategies for business growth. Book Description
Survival in today’s business landscape hinges on delivering exceptional customer experiences, and Customer Data Platforms (CDPs) are pivotal in achieving this goal. The ‘Ultimate Salesforce Data Cloud for Customer Experience‘ is your indispensable guide to unraveling the Salesforce ecosystem, illuminating its applications’ significance in diverse business scenarios. Dive into the transformative potential of Customer Data Platforms, understanding their role in unlocking tremendous value for enterprises. Explore the prowess of Salesforce Data Cloud, a leading CDP platform, and gain practical insights into its seamless implementation.
The book explores Salesforce Data Cloud architecture, gaining actionable insights for implementing both Customer Data Platforms and Salesforce Data Cloud. It will navigate the pivotal realms of data security and privacy, establishing a sturdy foundation for customer-centric strategies. The book also covers success stories that showcase the transformative outcomes achieved through the utilization of Salesforce Data Cloud. The end of the book serves as a roadmap for those aspiring to conquer the Salesforce Data Cloud Consultant exam.
What You’ll Find Inside:- Step-by-step Salesforce Data Cloud implementation strategies for success
- Real-world case studies and projects to guide your customer data platform deployment
- Comprehensive tips on data security and privacy in Salesforce Data Cloud
- Guidance for preparing for Salesforce Data Cloud Consultant exam and enterprise-level deployments
- Practical approaches to B2C experience transformation with data cloud
- Business intelligence tools for powerful customer data innovation
- How to create personalization using data cloud for superior customer journeys
- Actionable strategies for web services and CDP integration
- Modern frameworks for cloud-based customer strategy and enterprise analytics
Your Ultimate Guide to Customer Data Success
- Build robust customer-centric strategies using data platforms that drive real business results
- Architect seamless enterprise applications and web services for customer data
- Master cloud-based solutions for modern business intelligence tools and analytics
- Boost your expertise and credibility as a data cloud consultant
Who is This Book For?
- Consultants, engineers, and business leaders seeking an ultimate guide to customer data platforms
- Professionals preparing for Salesforce Data Cloud Consultant exam and real-world projects
- Decision makers focusing on cloud-based customer strategy and deployment
- Technical teams looking for enterprise customer analytics and data platform deployment
Table of Contents
1. Introducing Salesforce Platform
2. Introduction to Customer Data Platform
3. Going beyond CDP: Salesforce Data Cloud
4. Salesforce Data Cloud Architecture
5. Implementing a Customer Data Platform
6. Implementing Salesforce Customer Data Cloud
7. Data Security and Privacy
8. Success Stories with Salesforce Data Cloud
9. The Way Forward for Creating Great Customer Experiences
10. Preparation for the Salesforce Data Cloud Consultant Exam
Index
