当前位置：Wow! eBook Advertising TWENTIETH CENTURY DESIGN

TWENTIETH CENTURY DESIGN

2013-05-20 分类：Advertising

TWENTIETH CENTURY DESIGN book cover

TWENTIETH CENTURY DESIGN

Author(s): Woodham (Author)

  • Publisher: Oxford University Press
  • Publication Date: April 10, 1997
  • Edition: 1st
  • Language: English
  • Print length: 288 pages
  • ISBN-10: 9780192842046
  • ISBN-13: 9780192842046

Book Description

The most famous designs of the twentieth century are not those in museums, but in the marketplace. The Coca-Cola bottle and McDonald’s logo are known the world over and may tell us more about our culture than a narrowly-defined canon of classics. One of the world’s foremost design historians, Jonathan Woodham takes a fresh look at the wider issues of design and industrial culture throughout Europe, Scandinavia, North America, and the Far East. Drawing on the most up-to-date scholarship, he explores themes such as national identity, the “Americanization” of ideology and business methods, the rise of multi-nationals, Pop and Postmodernism, and contemporary ideas of nostalgia and heritage. Woodham sets the proliferation of everyday design against the writing of critics as diverse as Nikolaus Pevsner, the champion of Modernism, and Vance Packard, author of The Hidden Persuaders. The history which emerges is clearly seen for what it is: the powerful and complex expression of aesthetic, social, economic, political, and technological forces.

Editorial Reviews

From Library Journal

One of the first six volumes of the new Oxford series, this is a useful and concise summary of 20th-century design in both the Western industrialized world and the Far East. Woodham (history of design, Univ. of Brighton) freely admits that some influences, such as multiculturalism, perestroika, and the tearing down of the Berlin Wall, have been omitted in hopes that this will enhance future studies in these areas. The work reads like a global who’s who of designers, architects, cultural and national design organizations, and corporate icons. Each of the ten chapters focuses on a component of design, such as modernism, consumerism, reconstruction after World War II, nostalgia and heritage, and social responsibility. The illustrations fit the text and reflect classic design examples. Woodham successfully highlights design as a powerful marketing tool that has captured the international consumer through culture, socioeconomics, politics, and technology. Highly recommended.?Stephen Allan Patrick, East Tenn. State Univ. Lib., Johnson City
Copyright 1997 Reed Business Information, Inc.

Review

“Woodham gives a deftly organised, extremely cool-headed account of the ideological spoon-fights behind the product ranges of modern capitalism: his range of reference and eye for detail are superb.”– The Guardian

“For a good general introduction to the subject you could not go very far wrong with Jonathan Woodham’s excellent Twentieth Century Design … Yet another example of the impressive new Oxford History of Art series.”– The Bookseller

An excellent framework for understanding the development of design in this century … destined to become the standard in this field.”–Dennis Doordan, University of Notre Dame

“Clearly written, well illustrated … introduces the reader to new approaches to design history.”–Pat Kirkham, Bard Graduate Center

“The most complete introduction to date.”–Paul Greenhaigh, Victoria & Albert Museum

View on Amazon

电子书代发PDF格式价格30元我要求助
未经允许不得转载：Wow! eBook » TWENTIETH CENTURY DESIGN

相关推荐

纸质图书扫描转 PDF、电子书代购代下载、打印装订代办

QQ:7450911

Email:girro@qq.com

Add:Beijing，China 中国，北京