TV's Betty Goes Global: From Telenovela to International Brand

–(Tasha Oren, Associate Professor of Film and Media Studies at the University of Wisconsin, Milwaukee)

‘There is much of great interest here. Beyond the financial operations involved the only ones of any real interest to the market players and the attempts by producers and writers to gauge in advance what will work for their local (national, in some cases regional) audiences, the real story of this collection is the way in which the different studies bear out the various theories of indigenisation which have emerged over the last decade or so: even in a globalising world audiences still prefer products which speak to their concerns and pleasures at the level of their everyday lives…’

–(Hugh O’Donnell, Media Education Journal)

Kim Akass is Senior Research Fellow at the University of Hertfordshire. She is the author of Telematernity: Watching Mothers on Television (I.B.Tauris forthcoming).She too is a co-founding editor of Critical Studies in Television as well as editor of the CSTOnline website.

Both McCabe and Akass have co-edited several collections and co-written numerous articles on US TV drama. They are series editors of the Reading Contemporary Television series (I.B.Tauris).