Wow! eBook
Turn Eye Appeal into Buy Appeal: How to easily create powerful graphic designs and persuasive writing for marketing materials, branding, advertising and sales promotions
Author(s): Karen Saunders (Author)
- Publisher: Macgraphics Services
- Publication Date: January 1, 2006
- Edition: Illustrated
- Language: English
- Print length: 136 pages
- ISBN-10: 0978537130
- ISBN-13: 9780978537135
Book Description
This award-winning book is loaded with samples and eye-popping tips to show entrepreneurs and non-designers how to create eye-catching graphics and compelling content for business cards, postcards, flyers, websites and book covers. Whether you’re a small business owner, student or administrative assistant, you will learn what makes a good logo, how to pick harmonious colors, how to employ good branding techniques, how to create organized and attractive layouts and slide presentations and much more.It has: Over 200 full-color illustrations Details appreciated by people with tight deadlines Hundreds of techniques to reinforce your strategies Tips for writing persuasive copy that hooks customersThe book is organized in 11 sections: Good Marketing Requires Good Design Make Visual Elements Memorable Writing Persuasive Content and Making it Flow The Best Typography for Design and Readability Laying Out Your Pages with Style Design Solutions for Specific Projects Working with Digital Imagery The Role of Color in Your Design Getting Graphics Files Ready to Print Answers to Your Printing Questions Resources
Editorial Reviews
Review
Commentary: “Indeed, the wealth of information, and the comprehensive treatment the author gives it, is highly impressive.” — Writer’s Digest 15th Annual International Self-Published Book Awards, October 2007
“Indeed, the wealth of information, and the comprehensive treatment the author gives it, is highly impressive.” –Writer’s Digest 15th Annual International Self-Published Book Awards, October 2007
About the Author
Karen Saunders founded MacGraphics Services in 1990 to help business owners present themselves and their services professionally through well-branded graphics. She designs ads, logos, one-sheets, book covers and interiors, corporate identity pieces, audio and video packaging, and much more.
Karen has designed the covers of 21 books that have become best-sellers or won awards, including the 2005 Writer’s Digest “Grand Prize” winner for the best self-published book in America.
