For entrepreneurs, marketers, and managers, Trump University Branding 101 explains the most powerful ideas and most effective methods in branding. Combining the biggest name in business with lessons from a top marketing professor and branding expert, this practical guide covers all the ins and outs of world-class branding.
Author Don Sexton has taught marketing at Columbia University for more than forty years, and now shares his lifetime of invaluable experience with you. Each chapter presents an in-depth explanation of a key branding idea and explores it using a straightforward, nonacademic approach, with supporting exercises and real-world examples. Professor Sexton explains all the most effective branding strategies, which ones might be appropriate for your business, and how to implement them for maximum benefit.
Including real examples from businesses of all sizes, as well as three unique chapters on how to build your real estate brand—advice not found anywhere else—this one-of-a-kind guide offers practical advice for anyone who wants to maximize their brand and dominate their market. With the right strategies in place, you can build your brand profile, increase the value of your business, and rake in big profits.
Perfect as either a stand-alone primer on branding or as a companion text with Trump University real estate, entrepreneurship, or marketing courses, Trump University Branding 101 provides all the information and strategy you need to successfully build a brand customers can’t forget. No matter what you sell or how you sell it — whether you’re running a small business or a major corporation, a for-profit or nonprofit organization this comprehensive guide explains everything you need to know about effective, profitable branding.
About the Author
Don Sexton is Professor of Business at Columbia University and President of The Arrow Group, Ltd. He is a recipient of Columbia Business School’s Distinguished Teaching Award, and has worked with numerous well-known companies. His articles on branding and marketing have appeared in such publications as the Harvard Business Review and the Journal of Marketing, and he is frequently quoted in media outlets such as the New York Times and BusinessWeek. He is also the author of Trump University Marketing 101, from Wiley.
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