Transmedia Television: New Trends in Network Serial Production

Through a series of compelling case studies, Clarke examines the use of the tentpole strategy as both a form of industrial practice and as a creative necessity in today’s broadcast television environment. By investigating this important development in the production, marketing, and reception of recent television programs, Transmedia Television makes a vital contribution to the field of television studies. — Kimberly Owczarski, Assistant Professor, Film-Television-Digital Media, Texas Christian University

With detailed attention to how media workers navigate changes in the television industry, Clarke accounts not just for shifting markets and organizational structures, but also social bonds, rituals, and meaningful cultural forms. Engaged in careful, media-specific, stylistic analysis of television streamed across new platforms and creative frontiers, his book offers a thoughtful and unique approach to understanding media production cultures. — Derek Johnson, Assistant Professor of Media and Cultural Studies, University of Wisconsin-Madison; author of Media Franchising: Creative License and Collaboration in the Culture Industries

In Transmedia Television, Clarke offers a rigorous analysis of the cultural industries of ‘tentpole TV,’ presenting a compelling examination of how the television industry adapts to a new media ecology. — Zach Whalen, Assistant Professor of English, University of Mary Washington, VA