
Tough Tactics for Tough Times: How to Maintain Business Success in Difficult Economic Conditions
Author(s): Patrick Forsyth (Author), Frances Kay (Author)
- Publisher: Kogan Page
- Publication Date: February 1, 2009
- Language: English
- Print length: 160 pages
- ISBN-10: 0749455217
- ISBN-13: 9780749455217
Book Description
In difficult economic times, decision-makers in business need to take decisive action. It is essential that they combat the pressures and respond to difficult market and economic conditions in a way that minimizes negative effects.
Tough Tactics for Tough Times provides a head start in difficult circumstances. It sets out fifty practical ways to improve finances, including ways to: reduce costs, increase staff effectiveness, maintain a marketing initiative, maximize business from best customers, maintain an awareness of products/services, focus promotional activity where it will do the most good and spot opportunities for new business.
Editorial Reviews
Review
“The timing of this book — packed with ideas on how small companies can survive the downturn — is perfect… the book is solidly put together.” —
New Business magazine“Frances Kay and co-author Patrick Forsyth offer some invaluable ideas to help businesses survive.” —
Edge magazine (Institute of Leadership and Management)
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