Tough Tactics for Tough Times: How to Maintain Business Success in Difficult Economic Conditions

Tough Tactics for Tough Times: How to Maintain Business Success in Difficult Economic Conditions book cover

Tough Tactics for Tough Times: How to Maintain Business Success in Difficult Economic Conditions

Author(s): Patrick Forsyth (Author), Frances Kay (Author)

  • Publisher: Kogan Page
  • Publication Date: February 1, 2009
  • Language: English
  • Print length: 160 pages
  • ISBN-10: 0749455217
  • ISBN-13: 9780749455217

Book Description

In difficult economic times, decision-makers in business need to take decisive action. It is essential that they combat the pressures and respond to difficult market and economic conditions in a way that minimizes negative effects.

 

Tough Tactics for Tough Times provides a head start in difficult circumstances. It sets out fifty practical ways to improve finances, including ways to: reduce costs, increase staff effectiveness, maintain a marketing initiative, maximize business from best customers, maintain an awareness of products/services, focus promotional activity where it will do the most good and spot opportunities for new business.

Editorial Reviews

Review

“A slim and affordable book packed with dozens of dos and don’ts for business owners and managers.” — Supply Management

“The timing of this book — packed with ideas on how small companies can survive the downturn — is perfect… the book is solidly put together.” — New Business magazine

“Frances Kay and co-author Patrick Forsyth offer some invaluable ideas to help businesses survive.” — Edge magazine (Institute of Leadership and Management)

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