The Tom Peters Phenomenon: Corporate Man to Corporate Skunk
Author(s): Stuart Cramer (Author)
Publisher: Capstone
Publication Date: January 1, 1998
Language: English
ISBN-10: 1841120138
ISBN-13: 9781841120133
Book Description
The first biography of a management phenomenon, Tom Peters – guru, corporate messiah, author and fashion accessory – The Tom Peters Phenomenon uncovers the truth behind the hype, the reality behind the Peters mythology. Stuart Crainer traces the rise of a one-man industry from Vewtnam, McKinsey and the Pentagon to a corporate Billy Graham.
Stuart Crainer gained unique acess to Tom Peters, obtaining many hours of revealing interviews. He has built a complete picture by talking to Peters’ fformer associates, his contemporaries, acolytes and opponents.
The Tom Peters Phenomenon is a searching account of a management icon which simultaneously semstifies the whole guru industry and attempts to explain why manager continue to put such faith and dollars into a select few individuals.
Editorial Reviews
Review
“…cool and notably unhagiographical.” — The Observer
“…entertaining.” —
Independent on Sunday
“…highly readable” —
Management Consultancy
“…well worth reading before going to see Peters – and much better value, too” —
The Times
“It is more fun for us to read abouth this creep thank listen to him…” —
The Tom Peters Phenomenon: Corporate Man to Corporate Skunk
Author(s): Stuart Crainer (Author)
Publisher: Capstone Ltd
Publication Date: February 22, 2001
Edition: 1st
Language: English
Print length: 252 pages
ISBN-10: 1900961016
ISBN-13: 9781900961011
Book Description
“The first biography of a management phenomenon, Tom Peters – guru, corporate messiah, author and fashion accessory – Corporate Man to Corporate Skunk uncovers the truth behind the hype, the reality behind the Peters mythology. Crainer traces the rise of a one-man industry from Vietnam, McKinsey and the Pentagon to a corporate Billy Graham.”
“Stuart Crainer gained unique access to Tom Peters, obtaining many hours of revealing interviews. He builds a complete picture by talking to Peters’s former associates, his contemporaries, acolytes and opponents.”
“Corporate Man to Corporate Skunk is a searching account of a management icon which simultaneously demystifies the whole guru industry and explains why managers continue to put such faith and dollars into a select few individuals.” BOOK JACKET
Editorial Reviews
From the Inside Flap
Corporate Man to Corporate Skunk The first biography of a management phenomenon, Tom Peters – guru, corporate messiah, author and fashion accessory – Corporate Man to Corporate Skunk uncovers the truth behind the hype, the reality behind the Peters mythology. Crainer traces the rise of a one-man industry from Vietnam, McKinsey and the Pentagon to a corporate Billy Graham. Stuart Crainer gained unique access to Tom Peters, obtaining many hours of revealing interviews. He builds a complete picture by talking to Peters?s former associates, his contemporaries, acolytes and opponents. Corporate Man to Corporate Skunk is a searching account of a management icon which simultaneously demystifies the whole guru industry and explains why managers continue to put such faith and dollars into a select few individuals. Peters on Money “I cash the cheques but it?s nutty when people in India are making 25 cents an hour. There is something obscene about $100,000 a day” Peters on Fame “It was a weird experience. The ultimate American experience. From being a black-suited management consultant to having a double page spread in People magazine” Peters on Success “I am glad it happened, but with fifteen years of retrospect I would sooner be dropped in the ocean with a rock tied to me than go through it all again” Peters on Failure “I?m devastated when I get bad reviews. I laugh a lot of that shit off but every wound is fatal” Peters on Books “The eight principles of In Search of Excellence have survived intact. Just the companies haven?t” Peters on Performance “I know when to screw people?s minds. You can take them to the brink and then pull them back” Peters on Peters “According to the press I make my dough as a ?guru?. Revolting. That?s not my take. I just talk about stuff I?ve seen, try to confuse people I talk to. Yet most who attend my seminars are looking for answers. Thanks for coming, but how tragic. There are no answers. Just, at best, a few guesses that might be worth a try.”
About the Author
Stuart Crainer is a management and business writer and commentator. His work appears frequently in the Financial Times, The Times and Management Today. He is the author of The Ultimate Business Library and editor of the Financial Times Handbook of Management.
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