Wow! eBook
UnMarketing: Stop Marketing. Start Engaging Revised and Updated Edition
Author(s): Scott Stratten (Author), Alison Kramer (Author)
- Publisher: John Wiley & Sons
- Publication Date: 28 Feb. 2012
- Edition: Revised and Updated
- Language: English
- Print length: 272 pages
- ISBN-10: 9781118176283
- ISBN-13: 9781118176283
Book Description
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Editorial Reviews
About the Author
SCOTT STRATTEN is the President of UnMarketing.com and is an expert in the types of viral, social, and authentic marketing that he calls “Un-Marketing.” His clients’ viral marketing videos have been viewed over 60 million times and have generated major returns. Stratten has recently appeared on sites like Mashable.com and CNN.com, as well as in publications such as the Wall Street Journal, USA Today, and Fast Company. He speaks and consults globally on how businesses can engage better (or at all!) with their current and potential customer base using social media, viral marketing and just plain old good conversation. Visit UnMarketing.com
