Wow! eBook
Thread's Not Dead: The Designer's Guide to the Apparel Industry
Author(s): Jeff Finley (Author)
- Publisher: Jeff Finley
- Publication Date: August 19, 2011
- Edition: Illustrated
- Language: English
- Print length: 244 pages
- ISBN-10: 0615523471
- ISBN-13: 9780615523477
Book Description
That’s exactly what we have here.
Thread’s Not Dead is the essential strategy guide to the t-shirt design business. Written by successful graphic designer and diy entrepreneur Jeff Finley of the creative agency Go Media. Learn the secrets and strategies employed by the industry’s most successful indie apparel designers and brands.
Whether you want to design merchandise for your favorite bands and indie clothing companies or start your own fashion brand, this book has it all. Its goal is to help you dominate the apparel industry. Key topics include design, freelancing, band merchandise, personal branding, marketing, sales, printing & production, retail, business strategy, and e-commerce. Featuring contributions from the people behind Threadless, Emptees, DesignByHümans, Big Cartel, I Am The Trend, Go Media, Jakprints, Glamour Kills, Paint the Stars, Cure Apparel, Fright-Rags, and more!
Editorial Reviews
Review
“After reading this Chapter 6 (Branding & Marketing) and applying Jeff’s advice, my blog traffic has dramatically increased! This book is amazing. It’s hard to even call it a book. I think a better term would be ‘treasure chest.’ It reads like a one-on-one conversation and covers any and everything you can think of, and things you never thought of. A special thanks to Jeff for all his efforts and creativity. He has absolutely inspired me and given me confidence to jump in this industry. ”
– Bobby Cerda of Word of Mouth Shirts“A must read for any designer! I’ve read through this book three times now and I’m still picking it back up to pull resources from it. If you’re at all interested in the apparel industry or even freelance design, I highly recommend Thread’s Not Dead!”
– Brent Galloway, Freelance Designer“A down-to-earth approach to designing and building a career in the commercial end of the apparel industry. Throughout the book Finley gives practical advice on good design, building a portfolio, how to find and get work, and eventually builds up to practices in professional design that include computerized printing and embellishments like special inks, foil, and embroidery. As a road map for aspiring t-shirt designers, this is a great start.”
– Guys Lit Wire
