PRAISE FOR THE VALUE OF BUSINESS ANALYTICS:
“An army of statisticians and clever analysts equipped with the most sophisticated tools is not enough to allow a business to truly compete on analytics. Unless management understands how to deploy all that brainpower, much of it will go to waste. In this business-oriented book, Evan Stubbs explains the value proposition for business analytics and shows how to achieve quantifiable results that can easily be communicated.”―Michael J. A. Berry, Founder and Principal, Data Miners, Inc., Adjunct Professor of Marketing Analytics, Carroll School of Management at Boston College, co-author of Mastering Data Mining and Data Mining Techniques
“Excellent discussion of the competencies required to create competitive advantage with business analytics. This is a second-to-none articulation of the dynamics and skill sets associated with successful analytic teams.”―Thornton May, Futurist and Executive Director, IT Leadership Academy, author of The New Know: Innovation Powered by Analytics
Dealing with the data deluge has become the albatross of the twenty-first century. For the first time ever, we have more data than we have storage capacity. Yet, competitive advantage comes from capitalizing on what makes you unique, which means leveraging your single biggest resource: your data! Developed for senior management who want to change from a “gut feel” to a fact-driven corporate environment, The Value of Business Analytics provides an integrated framework for launching and communicating the value of business analytics in your organization.
This groundbreaking resource defines what business analytics is, the immense value it brings to an organization, and how to harness its power to gain a competitive edge in the marketplace. Author Evan Stubbs provides managers with the tools, knowledge, and strategies to get the organizational commitment you need to get business analytics up and running in your company.
In The Value of Business Analytics, you’ll discover how to successfully extract the maximum amount of useful information from your ever-increasing data repositories. The book explores how mapping tactical activities to strategic outcomes makes it easier not only to create a vision, but also to get management to align with it. Stubbs demonstrates how to set a vision, deliver it, and avoid common execution issues. He also reveals why it’s not the technical details that are important, but rather an understanding of how organizational dynamics can help or hurt your success.
Providing a strategic plan to help you implement a successful business analytics program, The Value of Business Analytics shows you how to:
-
Use analytics to create a competitive advantage
-
Help teams understand and overcome tactical challenges
-
Define the value of analytics
-
Overcome challenges and communication breakdowns
-
Build a successful execution plan and deliver returns
-
Establish a measurement framework
-
Bring everything together by applying the real-world lessons to your own organization
Translating massive amounts of data into real insight is beyond magic―it’s competitive advantage distilled. Nothing else offers an equivalent level of agility, productivity improvement, or renewable value. Whether you’re looking to quantify the value of your work or generate organizational support, learn how to leverage advanced business analytics with the hands-on guidance found in The Value of Business Analytics.
From the Back Cover
THE VALUE OF BUSINESS ANALYTICS
IDENTIFYING THE PATH TO PROFITABILITY
Dealing with the data deluge has become the albatross of the twenty-first century. For the first time ever, we have more data than we have storage capacity. Yet, competitive advantage comes from capitalizing on what makes you unique, which means leveraging your single biggest resource: your data! Developed for senior management who want to change from a “gut feel” to a fact-driven corporate environment, The Value of Business Analytics provides an integrated framework for launching and communicating the value of business analytics in your organization.
This groundbreaking resource defines what business analytics is, the immense value it brings to an organization, and how to harness its power to gain a competitive edge in the marketplace. Author Evan Stubbs provides managers with the tools, knowledge, and strategies to get the organizational commitment you need to get business analytics up and running in your company.
In The Value of Business Analytics, you’ll discover how to successfully extract the maximum amount of useful information from your ever-increasing data repositories. The book explores how mapping tactical activities to strategic outcomes makes it easier not only to create a vision, but also to get management to align with it. Stubbs demonstrates how to set a vision, deliver it, and avoid common execution issues. He also reveals why it’s not the technical details that are important, but rather an understanding of how organizational dynamics can help or hurt your success.
Providing a strategic plan to help you implement a successful business analytics program, The Value of Business Analytics shows you how to:
- Use analytics to create a competitive advantage
- Help teams understand and overcome tactical challenges
- Define the value of analytics
- Overcome challenges and communication breakdowns
- Build a successful execution plan and deliver returns
- Establish a measurement framework
- Bring everything together by applying the real-world lessons to your own organization
Translating massive amounts of data into real insight is beyond magic it’s competitive advantage distilled. Nothing else offers an equivalent level of agility, productivity improvement, or renewable value. Whether you’re looking to quantify the value of your work or generate organizational support, learn how to leverage advanced business analytics with the hands-on guidance found in The Value of Business Analytics.
About the Author
EVAN STUBBS is the Regional Product Manager for Analytics at SAS Australia/New Zealand. A key champion for innovation and improvement, he advises organizations across multiple industry sectors and assists companies in achieving best practice in analytics. He has successfully applied analytics in a highly varied range of situations, from implementing an analytics-based policy planning toolkit within a large government department to creating the vision, market specifications, and demand forecasts for a concept car.
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