Outlaw: Fight for Your Customers and Sell Without Fear
Author(s): Trent Leyshan (Author)
Publisher: Wiley
Publication Date: 20 Sept. 2013
Edition: 1st
Language: English
Print length: 192 pages
ISBN-10: 1118524063
ISBN-13: 9781118524060
Book Description
How a new generation of outlaw salespeople are rewriting the rules
Outlaw is a guide to what really works in the sales environment. Packed with fresh on-the-ground insights, powerful true stories, bold strategies, and unconventional approaches to selling, it explains how the best salespeople defy the conventional wisdom to achieve stunning success. But it’s not just for salespeople. Since we all sell something in one form or another―even ideas―Outlaw is the sales guide for the salesperson in each of us.
Outlaw explains that the world’s best salespeople don’t just sell; they fight for a worthy cause. They don’t just pitch the customer; instead, they reframe the customer’s and the market’s expectations, delivering unique experiences that build value and inspire satisfaction, loyalty, and repeat business. In Outlaw, author and sales expert Trent Leyshan uses straightforward explanations and inspiring case studies to reveal the tools, traits, and skills used by the world’s most dynamic and successful sales professionals.
Includes effective sales practices for salespeople, as well as account managers, business leaders, consultants, marketers, advertisers, and entrepreneurs
Features proven techniques for overcoming personal limitations, understanding what customers want, and becoming a more passionate, inspiring sales professional
Written by a sales expert and trainer whose clients include many of Australia’s most successful sales-driven firms
Perfect for anyone who works in sales or wants new ways to influence colleagues and customers, Outlaw offers effective strategies and a fresh approach to selling that really works.
Editorial Reviews
From the Inside Flap
Are you ready to break all the rules and become one of the new breed of business Outlaws?
Everyone lives or dies by selling something and the best salespeople in the world are Outlaws. They defy conventional business wisdom at every turn, exceed market expectations and change the way the sales game is played — forever.
Packed with fresh insights and powerful true stories, Outlaw will free you from the shackles of convention and show you how to:
outsell and outlast your competitors with revolutionary sales strategies
dig beneath the surface to identify what’s really driving customer behaviour
become an advocate, an ally and a trusted adviser — rather than a self-promoter
build a reputation for quality, innovation and customer leadership
ignite passion within yourself, your team and your customers.
Join the new gang of Outlaws. Stop just ‘selling’ and start fighting for your customers!
From the Back Cover
Are you ready to break all the rules and become one of the new breed of business Outlaws?
Everyone lives or dies by selling something and the best salespeople in the world are Outlaws. They defy conventional business wisdom at every turn, exceed market expectations and change the way the sales game is played ― forever.
Packed with fresh insights and powerful true stories, Outlaw will free you from the shackles of convention and show you how to:
outsell and outlast your competitors with revolutionary sales strategies
dig beneath the surface to identify what’s really driving customer behaviour
become an advocate, an ally and a trusted adviser ― rather than a self-promoter
build a reputation for quality, innovation and customer leadership
ignite passion within yourself, your team and your customers.
Join the new gang of Outlaws. Stop just ‘selling’ and start fighting for your customers!
About the Author
Trent Leyshan is the founder of BOOM!, an international sales development company working with some of the world’s most dynamic organisations. Visit www.boomsales.com.au.
Therapeutic Metaphors for Children and the Child Within 2nd Edition
Author(s): Joyce C. Mills (Author), Richard J. Crowley (Author)
Publisher: Routledge
Publication Date: 7 July 2014
Edition: 2nd
Language: English
Print length: 264 pages
ISBN-10: 0415708095
ISBN-13: 9780415708098
Book Description
Winner of the 1988 Clark Vincent Award for an “outstanding contribution to the profession through a literary work” and translated into four languages, the original edition of Therapeutic Metaphors for Children and the Child Within was considered a groundbreaking addition to the field of child and adolescent psychotherapy. The 1986 edition was the first―and to this day the only―book that solely intertwines the extraordinary foundational teachings and philosophies of Milton H. Erickson and creative healing approaches for children and adolescents. With resiliency at its core, this revision now brings forward important topics related to neurobiology and cultural value of metaphor and play, along with fresh case examples and creative activities to a new generation of mental health, education, and coaching professionals.
Editorial Reviews
Review
“If you work with kids, read this book: it will expand your therapeutic skills. Joyce Mills and Richard Crowley add contemporary neuroscience to their accumulated wisdom to tell an enlightening and captivating story. This book will magnify your healing power and remind you what you like best about doing the work you do.”
―Carl A. Hammerschlag, MD, author of The Dancing Healers and The Theft of the Spirit
“Milton Erickson was a master at using experiential techniques to elicit strengths that were previously dormant. Mills and Crowley have masterfully captured essential elements of Erickson’s work and applied it to therapy with children. Easy to read, meticulously referenced, and filled with inspiring case studies, Therapeutic Metaphors for Children and the Child Within 2nd Edition has now been updated with important new findings, and it’s essential reading for clinicians who work with children as well as for those who want to improve their use of therapeutic metaphor.”
―Jeffrey K. Zeig, PhD, director of the Milton Erickson Foundation
“This is a wonderfully refreshing revision of a genuine classic in the field of child and play therapy. Therapeutic Metaphors for Children and the Child Within 2nd Edition offers readers detailed insight and direction into the healing power that metaphors offers in clinical work. The authors seamlessly weave together theory, step-by-step technique, detailed case examples and helpful ways to blend expressive arts dimensions into a therapeutic metaphor. Both the inexperienced and experienced clinician will find this book useful for its uplifting and positive approach to fostering resilience in clients. This is a delightful book that should be on every child and play therapist’s book shelf.”
―Athena A. Drewes, PsyD, director of clinical training and APA Internship at Astor Services for Children & Families
About the Author
Joyce C. Mills, PhD, is an award-winning, internationally recognized trainer, author, play therapist, consultant, and program development specialist. Founder of StoryPlay® Global and the StoryPlay® Certification Training Program, Dr. Mills is a co-director of the Phoenix Institute of Ericksonian Therapy and an adjunct faculty member of Argosy University in Phoenix, Arizona, and is on the board of directors of the Turtle Island Project. The author of numerous chapters in leading professional books, Dr. Mills is the co-author and author of eight books, including Reconnecting to the Magic of Life, TheButterfly Wisdom® Transformation Kit, Little Tree, and Gentle Willow.
Richard J. Crowley, LCSW, PhD, has completed fellowships in community mental health and internships at Harvard University’s medical and psychiatric facilities. Author of Mentalball™: Beat Your Invisible Opponent at Its Own Game, Dr. Crowley is an internationally recognized sports psychologist and performance coach whose patent-pending process removes mental blocks not reached by other means. He is co-creator and developer of Imagine All Better, a life-changing mobile and web app designed to remove emotional and behavioral patterns. Dr. Crowley can be reached at ImagineAllBetter.com and Sportsmaker.com.