Mastering Marketing provides a clearly written explanation of the core skills and concepts needed to market your business profitably. Offering more than just short-term selling ‘tricks’, it provides techniques for building and maintaining a long-term profitable market position.

Particularly useful to managers newly appointed to the marketing department, or those wishing to liaise more closely with it, this book will also prove invaluable to owner-managers wishing to adopt a more structured approach to business development.