Wow! eBook
Lexikon der Kommunikationspolitik: Begriffe und Konzepte des Kommunikationsmanagements
Author(s): Manfred Bruhn (Author)
- Publisher: Vahlen Franz GmbH
- Publication Date: 1 Dec. 2007
- Language: German
- ISBN-10: 3800634872
- ISBN-13: 9783800634873
Lexikon der Kommunikationspolitik: Begriffe und Konzepte des Kommunikationsmanagements
未经允许不得转载：Wow! eBook » Lexikon der Kommunikationspolitik: Begriffe und Konzepte des Kommunikationsmanagements
Leveraging Knowledge Communication for Innovation: Framework, Methods and Applications of Social Network Analysis in Research and Development: 3189 ... / Publications Universitaires Européenn)
Leveraging Knowledge Communication for Innovation: Framework, Methods and Applications of Social Network Analysis in Research and Development: 3189 … / Publications Universitaires Européenn)
Author(s): Tobias Mueller-Prothmann (Author)
- Publisher: Peter Lang AG
- Publication Date: 23 May 2006
- Edition: New
- Language: English
- Print length: 292 pages
- ISBN-10: 9783631551653
- ISBN-13: 9783631551653
Book Description
The paradigm of social network analysis (SNA) is widely recognized as a potential approach to analyze, evaluate, and influence communication processes. The author argues that SNA proves useful as a theoretical concept and as a practical tool for knowledge communication in research and development (R&D). The context of innovative knowledge generation in organizational R&D environments is introduced very broadly with reference to the existing literature. The pragmatic approach of networks is outlined as a powerful concept to grasp the social relationships between individuals as well as between social aggregates for conceptual and analytical purposes. Based on three case studies, methods of SNA are simplified and illustrated according to their basic steps to meet practical needs and show their usefulness for business practice. Moreover, the book provides examples for interventions and follow-up activities to improve processes of organizational knowledge communication based on SNA.
Editorial Reviews
About the Author
The Author: Tobias Müller-Prothmann studied sociology and political economics at the University of Heidelberg. From 2000 to 2005, he was a research associate at the Institute for Media and Communication Studies at the Free University of Berlin. He also worked as a freelance project manager, consultant, journalist, and as a lecturer at the Institute of Electronic Business, Berlin University of the Arts. In 2005, he obtained his Dr. phil. and joined a think tank as head of department for economic growth and innovation.
