Wow! eBook
The Brand Messiah
Author(s): Jonathan Gabay (Author)
- Publisher: Marshall Cavendish International Asia Pte Ltd
- Publication Date: 2 May 2012
- Language: English
- Print length: 160 pages
- ISBN-10: 9814328200
- ISBN-13: 9789814328203
Book Description
Totally enthralling. Highly controversial. A gripping true-to-life page-turner from cover to cover. Sam Roberts is the head of one of the world s most successful and stylish branding agencies. He is rich, good-looking and in much demand by his corporate clients. Like the brands he promotes, Sam exudes a sense of control and power. Then suddenly recession deepens and advertising budgets slump. Despite even a brand-sponsored multi- billion feel-good Olympic Games, confidence is at an all-time low. Consumers are running out of trust and cash. Cynicism is the new capitalism. Sam s own personal and business life is about to be turned upside down. The repercussions could not only change him, but the world as he knows it… Full of poignant characters, The Brand Messiah is a formidable, fast-moving page-turner featuring a realistic storyline full of unexpected twists drawn from some of the world s most sacred texts. The Brand Messiah is a timely modern-day parable full of prickly realities that compel us to jangle along to the puppet master s brand-selected music of choice. Prepare for a disturbingly apocryphal tale.
Editorial Reviews
About the Author
Jonathan Gabay is a leading brands expert and author of Soul Traders. He comments regularly on national TV (ITV, Sky and BBC) and newspapers on current marketing and business issues
