The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

by: Gerzema, John; Lebar, Edward; Stringham, Peter

Publisher: Wiley(2008/11/3)

Edition: 1

Language: English

ISBN-13: 9780470183878

e-ISBN-13: 9780470449394