The Bible: The Greatest Marketing Tool Ever Written
Author(s): Bernard Beck (Author)
Publisher: Hamilton Books
Publication Date: 13 Aug. 2010
Language: English
Print length: 146 pages
ISBN-10: 0761852565
ISBN-13: 9780761852568
Book Description
The Bible: The Greatest Marketing Tool Ever Written explores the question: “Why was the Bible written? ” Beck concludes that the Bible’s authors wanted to enable the nascent Hebrew tribes to coalesce into a nation, and compares their efforts to the recommendations of top modern-day marketing authorities, illustrating the prescient marketing effort in the Bible. Beck demonstrates ways that the authors of the Bible chose the most efficient and effective channels for transmitting their still-relevant message. This historical study and education tool, whose clear explanation of marketing techniques can be applied to the most challenging twenty-first century marketing opportunities, presents points of conversation to individuals of all faiths.
Editorial Reviews
Review
There has got to be a reason why billions of people in this world ― Jews, Christians and Muslims ― consider the Bible sacred. The Bible: The Greatest Marketing Tool Ever Written provides a marvelous reason; the Bible speaks forcefully to the 21stcentury human being. This book reminds us that the message of religion is meant for more than one’s personal life. It speaks to our daily dealings in society’s marketplace. The old time religion has much to teach us Moderns. The Bible: The Greatest Marketing Tool Ever Written has lessons for all of us to incorporate into our lives. We owe a debt of gratitude to Bernard Beck for this informative, well-written, intellectually-stimulating presentation from which all of us can learn the keys to success in our relationship with others and ourselves. — Rabbi Mitchell Wohlberg, senior rabbi, Beth Tfiloh Congregation, Baltimore, MD
In Bernard Beck’s view of the Bible, the contemporary methodologies of marketing and advertising become the framework for analysis through which the creative powers of the storyteller/priests and their transmission of ancient traditions is viewed. Through this unique metaphor he seeks to explain the purpose and perspective of the classic religious text. As an exploration of the value system leading to the development of monotheism, The Bible: The Greatest Marketing Tool Ever Written challenges the reader’s imagination, intellect, and spiritual quest. — Zachary I. Heller, associate director, National Center for Jewish Policy Studies, Hebrew College
There has got to be a reason why billions of people in this world ― Jews, Christians and Muslims ― consider the Bible sacred. The Bible: The Greatest Marketing Tool Ever Written provides a marvelous reason; the Bible speaks forcefully to the 21st century human being. This book reminds us that the message of religion is meant for more than one’s personal life. It speaks to our daily dealings in society’s marketplace. The “old time religion” has much to teach us Moderns. The Bible: The Greatest Marketing Tool Ever Written has lessons for all of us to incorporate into our lives. We owe a debt of gratitude to Bernard Beck for this informative, well-written, intellectually-stimulating presentation from which all of us can learn the keys to success in our relationship with others and ourselves. — Rabbi Mitchell Wohlberg, senior rabbi, Beth Tfiloh Congregation, Baltimore, MD
Beck compares the marketing techniques of modern day industry experts to the biblical narrative. ―
Heritage: Florida Jewish News
About the Author
Bernard Beck, a retired small-business entrepreneur, spent fifteen years as a marketing consultant and taught marketing, advertising, and sales management for ten years as an adjunct professor in the MBA program at the Newark and New Brunswick, NJ campuses of Rutgers University. During that time, he was also a teacher and principal in a synagogue Hebrew school.
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