Wow! eBook
The Bare Bones of Advertising Print Design
Author(s): Robyn Blakeman (Author)
- Publisher: Rowman & Littlefield
- Publication Date: 17 Dec. 2004
- Language: English
- Print length: 192 pages
- ISBN-10: 0742529614
- ISBN-13: 9780742529618
Book Description
The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the use and design of advertising in both magazines and newspapers. This friendly, concise, and well-illustrated book is an invaluable resource that new designers and ad design students will refer to time and again for tips on creative and effective print ads.
Editorial Reviews
Review
Looking for a book to help your publication’s advertising staff? The Bare Bones of Advertising Print Design is a good addition to the staff bookshelf. From start to finish, Robyn Blakeman takes us through the creative process, from beginning design to specific publications; to problems and techniques…. The Bare Bones is an easy to read, stripped down, in-your-face ‘how to’ design book. ― Quill and Scroll
Robyn Blakeman promises the ‘bare bones’ of print design . . . and that’s exactly what she delivers. Her concise mix of design principles, executional guidelines, and production techniques offers novice designers everything they need to create their own attractive and effective print ads. — Fred Beard, Gaylord College of Journalism and Mass Communication, University of Oklahoma
About the Author
Robyn Blakeman is a professor of advertising design at the University of Tennessee, Knoxville. She is the author of several books, including Advertising Design by Medium: A Visual and Verbal Approach, Strategic Uses of Alternative Media, Advertising Campaign Design, Nontraditional Media in Marketing and Advertising, The Bare Bones Introduction to Integrated Marketing Communication, The Bare Bones of Advertising Print Design, and The Brains Behind Great Ad Campaigns (coauthored with Margo Berman). She was responsible for designing and developing the first online integrated marketing communication graduate certificate and online integrated marketing communication graduate program in the country.
