The Ultimate Guide to Storytelling in Business: A Proven, Seven-Step Approach To Deliver Business-Critical Messages With Impact
Author: by Samir Parikh (Author)
Publisher: Wiley
Edition: 1st
Publication Date: 2024-02-20
Language: English
Print Length: 240 pages
ISBN-10: 1394234570
ISBN-13: 9781394234578
Book Description
A one-stop shop for everything that you need to know about storytelling in business.
How often have you had to deliver a pitch, convey a message or empower an audience with only one chance to get it right? Perhaps a job interview, an important sales presentation, or the announcement of major changes within your organization? Have you ever had a powerful idea that was never adopted because your peers didn’t recognize its value?
Storytelling is mission-critical to the advancement of our careers and our businesses.
In the book, you’ll learn how to create compelling presentations, write persuasive reports, and convey important messages in meetings with stories that capture the attention of your audiences.
The author explains how to convey complex ideas with simplicity, win the acceptance of others, speed up decision-making, and demonstrate your contributions as a thought leader. You’ll discover:
- A proven methodology, based on seven steps, enabling you to build and deliver stories in a structured, reliable and repeatable way.
- The importance of creating a one-page story blueprint to road-test your story.
- How the subtle use of emotional triggers will help you to control the reactions of your audience.
- A rich library of industry examples, from multi-million dollar sales opportunities to strategic change initiatives, the introduction of new business models and the launch of ground-breaking technical ideas.
- A 23-point checklist to ensure that you are ready for your next storytelling endeavor.
Perfect for managers, directors, executives, as well as early career professionals, The Ultimate Guide to Storytelling in Business is a can’t-miss resource for generating impact and getting your ideas recognized.
From the Back Cover
A one-stop shop for everything that you need to know about storytelling in business
How often have you had to deliver a pitch, convey a message or empower an audience with just one chance to get it right? A job interview, sales presentation, or an important announcement to your team? Have you ever had a powerful idea that was never adopted because your peers didn’t recognize its value?
This book will teach you how to create compelling presentations, write persuasive reports, and get your point across in meetings with stories that capture the attention of your audiences. It explains how to convey complex ideas with simplicity, win the acceptance of others and demonstrate your contributions as a thought leader.
LEARN HOW TO:
- Apply a proven, seven-step approach to deliver stories in a structured, reliable and repeatable way
- Create a one-page story blueprint to road-test your story
- Use emotional triggers to influence the reactions of your audience
- Leverage a rich library of industry examples, from multimillion-dollar sales opportunities to the launch of groundbreaking technical ideas
- Apply a 23-point checklist to ensure that you’re ready for your next storytelling endeavor
Perfect for managers, directors, executives, as well as early career professionals, The Ultimate Guide to Storytelling in Business is an essential resource for those who aim to generate impact and get their ideas recognized.
About the Author
SAMIR PARIKH is the founder of SPConsulting global management consultants. He and his team bring more than 20 years of experience helping some of the world’s leading corporations build and deliver high-impact stories around multimillion-dollar sales opportunities, strategic change initiatives, the introduction of new business models and the launch of groundbreaking technical ideas. Their popular training workshops that equip teams with the game-changing skill of Storytelling have been delivered in more than 50 countries.
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