Wow! eBook
The Transformation Principles: How to Create Enduring Change
Author(s): Hemant Taneja (Author), Kevin Maney
- Publisher: Matt Holt Books
- Publication Date: September 23, 2025
- Language: English
- Print length: 240 pages
- ISBN-10: 1637747357
- ISBN-13: 9781637747353
Book Description
Publisher’s Weekly Bestseller Featured in Bloomberg’s Top Books of 2025
Whether you’re investing, leading a company, or building a career, this guide from the CEO of global investment and transformation company General Catalyst offers powerful principles essential to long-term success.
In a world rapidly being reshaped by technological revolutions and geopolitical realignments, businesses can no longer afford to operate with outdated frameworks. The companies that will thrive in an economic system under both strain and skepticism will be those that reimagine their role in society while harnessing emerging technologies. This new reality needs a new set of guidelines—
transformation principles—to guide decision-making for investors, company builders, and anyone navigating a career as they venture beyond.General Catalyst CEO and eight-time
Forbes Midas List recipient Hemant Taneja has developed these principles throughout his life, and they have helped General Catalyst fund, found, and nurture some of the most exciting companies of the past two decades, such as Airbnb, Stripe, Livongo, Anduril, Kayak, Snap, Gusto, and Canva, while having a powerful positive and enduring impact on society.In
The Transformation Principles, Taneja explains in detail the nine principles behind his company’s outsize success in investing and industry transformation. These principles will help readers:- Understand the critical importance of a company’s soul
- Navigate through the inevitable twists and turns when creating a new future
- See through trends that don’t matter and focus on what truly matters for enduring success
- Help build companies that solve society’s hardest problems, making capitalism a force for good
- Confidently lead with curiosity and generosity for extraordinary success
Moving forward, the most enduring successes will come from those companies whose tangible benefits to the world naturally result in compounding returns. Equipped with these nine principles, any individual or organization will be able to see beyond trends and short-term thinking and instead focus on long-term success that lasts for generations.
Editorial Reviews
Review
“
The Transformation Principles challenges us to rethink our assumptions, embrace uncertainty, and lead with curiosity and generosity. It is a manifesto for leaders across sectors to build organizations that are not only profitable but also purposeful.” —Bob Sternfels, Global Managing Partner, McKinsey & Company“An important read for any leader seeking to create an enduring company. His insights on the importance of being positive, mission-driven, fostering innovation, and embracing a growth mindset are essential for thriving in today’s rapidly evolving landscape.”
—Adena Friedman, Chair and CEO, Nasdaq“
The Transformation Principles is both timely and essential . . . This book offers a path on how organizations can adapt to uncertainty and complexity without losing sight of the broader goal: inclusive development. It is a must-read for leaders who want to build resilient, future-ready organizations that thrive in a connected yet divided world.” —Natarajan Chandrasekaran, Chairman, Tata Sons“Hemant puts words to what the next wave of founders already feel in their gut: building without a soul is a dead end.
The Transformation Principles is the field manual for building 100-year companies that compound mission, market, and moral purpose. Read it and you’ll stop asking ‘How do I flip this?’ and start asking ‘How do I fix the world—and build real lasting abundance for all of us?’” —Garry Tan, President and CEO, Y Combinator
