The ROI of Pricing: Measuring the Impact and Making the Business Case

The ROI of Pricing: Measuring the Impact and Making the Business Case

by: Liozu, Stephan; Hinterhuber, Andreas

Publisher: Taylor and Francis ( 2014-01-23 )

ISBN-13: 9780415833790

e-ISBN-13: 9781135051815

ISBN-10: 0415833795

Language: English