Wow! eBook
The Power of Strategy Innovation – A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities
Author(s): Johnston (Author)
- Publisher: Amacom
- Publication Date: 1 Dec. 2003
- Language: English
- Print length: 288 pages
- ISBN-10: 0814407684
- ISBN-13: 9780814407684
Book Description
Innovation and strategic planning are not mutually exclusive – they are interdependent. This book presents a practical five-step process for aligning day-to-day, bottom-line-focused planning with discovery-driven innovation that drives future growth.
Editorial Reviews
About the Author
Robert E. Johnston, Jr. (Sharon, MA) and J. Douglas Bate (North Andover, MA) are consultants specializing in innovation and growth. Clients have included IBM, Kraft Foods, Intel, Procter & Gamble, Nokia, Eli Lilly, and BMW.
