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The Paradox of Points:Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs

发布于 2020-07-21
分类：经济学、管理学

The Paradox of Points:Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs

by: Köcher, Sören

Publisher: Springer Fachmedien Wiesbaden(2015/4/14)

Language: English

ISBN-10: 3658095423

ISBN-13: 9783658095420

e-ISBN-10: 3658095431

e-ISBN-13: 9783658095437

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标签：Customer loyalty Marketing programs Relationship

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