The Middle East Unveiled: A cultural and practical guide for all Western business professionals

– What do I need to know about Islam and how will it impact my business?
– As a Western businesswoman, how can I work successfully in Saudi Arabia?
– How do I manage the different ways of doing business in the Middle East with expectations set by management back at the home office?
– How do I choose a trustworthy local sponsor when opening an office in the Gulf?
– Why did Mr Abdul Rahman Hassan seem uncomfortable when I asked him if his Christian name is Abdul?
– What are the do’s and don’ts I need to be aware of that could cause me to lose business?

From business etiquette to hints and tips on business practices that may be vastly different to those found in the West, The Middle East Unveiled has been written to give practical advice in the areas of relationship building and trust, managing time and deadlines, multitasking, negotiating, and the importance of recognising communication styles different to what most Westerners are used to. In addition, many Western business professionals must also manage frustrations that are common when working in the Middle East, from coping with fatalistic attitudes alien to most Westerners to the need to manage expectations back home, where expectations may not be in line with the realities of the region. The Middle East Unveiled should get newcomers started, steer new visitors in the right direction and provide veteran travellers with answers to their own observations and experiences.