The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape

The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape
by: Zahay, Debra; Yang, Kiseol
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Publisher: Emerald Group Publishing Limited(2015/6/3)
Language: English
ISBN-10: 1785604120
ISBN-13: 9781785604126
e-ISBN-10: 1785604139
e-ISBN-13: 9781785604133

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