The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape

by: Zahay, Debra; Yang, Kiseol

Publisher: Emerald Group Publishing Limited(2015/6/3)

Language: English

ISBN-10: 1785604120

ISBN-13: 9781785604126

e-ISBN-10: 1785604139

e-ISBN-13: 9781785604133