Wow! eBook
The Future of Cultural Tourism
Author(s): Xavier Matteucci (Editor), Simone Moretti
- Publisher: Channel View Publications
- Publication Date: April 15, 2025
- Language: English
- Print length: 264 pages
- ISBN-10: 1845419286
- ISBN-13: 9781845419288
Book Description
This book provides multi-layered and nuanced perspectives on how drivers of change may influence cultural tourism on a global, national and local level. As such, it contributes to a greater understanding of how cultural tourism will be governed, performed and experienced within a volatile, uncertain, complex and ambiguous future environment. The volume examines how the cultural tourism sector can address the needs of cultural tourists through product and service development, offers insights into alternative, post-anthropocentric values underpinning cultural tourism governance and consumption, and engages with immersive, collaborative, slow and technology-driven cultural heritage-based tourism experiences. The book includes both empirical and conceptual chapters, with the contributors suggesting various alternatives that are underpinned by utopian and/or dystopian outlooks on the likely future(s) of cultural tourism.
Chapter 8 is free to download as an open access publication under a CC BY NC ND licence. You can download it here: https://zenodo.org/records/14730188.
Editorial Reviews
Review
This book takes an original and critical approach to the study of cultural tourism. The authors engage with topical theories and alternative perspectives, proposing a cautiously optimistic vision of the future. New and inspiring insights are given into the potential for more regenerative, transformative and resilient forms of cultural tourism. ―
Melanie Smith, Budapest Business University, HungaryThe importance of cultural heritage to tourism and concerns about its fragility and sustainability in a dynamic world, particularly due to climate change and the pace of technological development, makes this edited book an extremely valuable, as well as fascinating read. Its chapters are diverse in their coverage and replete with thoughtful and well-researched analysis. ―
Jennifer Frost, La Trobe University, AustraliaThe Future of Cultural Tourism is of particular interest to both practitioners and researchers who wish to be at the forefront of potential changes in the field based on technological and social advancements. This book is also of interest to readers who wish to see how emerging technologies, such as artificial intelligence, virtual reality, and the metaverse, are being integrated into the tourism field. As a pioneering work that seeks to answer many ‘what ifs’ in the field of cultural tourism, this book provides readers with a thoughtful analysis of what the future of cultural tourism could look like while giving readers the chance to envision that future for themselves.
― Stephanie A. Longo, Penn State Scranton, USA, Journal of Heritage Tourism, 2025
About the Author
Xavier Matteucci is Honorary Professor at IMC Krems University of Applied Sciences and Lecturer at FHWien der WKW University of Applied Sciences, Austria. He is particularly interested in the influence of tourism/travel on individual and collective wellbeing as well as in the effects of globalisation processes and politics on regional cultures and cultural identities.
Simone Moretti is part of the Research Group Tourism Impacts on Society at Breda University of Applied Sciences, the Netherlands, where he contributes to research activities and EU-funded projects focused on interventions to maximise the positive impacts of tourism and minimise the negative effects. His research centres on the intersection between tourism, culture, places and identities.
