Wow! eBook
The Design of Everyday Things Basic Pbk Edition
Author(s): Don Norman (Author)
- Publisher: Basic Books
- Publication Date: 19 Sept. 2002
- Edition: Basic Pbk ed.
- Language: English
- Print length: 288 pages
- ISBN-10: 0465067107
- ISBN-13: 9780465067107
Book Description
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how–and why–some products satisfy customers while others only frustrate them.
Editorial Reviews
From the Publisher
This is the only updated edition, and the only one to include Don Norman’s brand new introduction.
About the Author
Donald A. Norman is Professor of Computer Science at Northwestern University, a former ?Apple Fellow, and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things Basic Pbk ed. Edition. He lives in Northbrook, Illinois and Palo Alto, California.
