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The Consumerist Manifesto: Advertising in Postmodern Times
Author(s): Martin P. Davidson (Author)
- Publisher: Routledge
- Publication Date: July 30, 1992
- Language: English
- Print length: 228 pages
- ISBN-10: 0415046203
- ISBN-13: 9780415046206
Book Description
Examines the advertising process from within the agency. The author shows how advertising has become the idiom for the enterprise culture as the old suspicions against the industry have disappeared.
Editorial Reviews
Review
`The Consumerist Manifesto is a timely and very useful summary of most of the key intellectual issues underlying the functions and methods of advertising.’ – Financial Times
About the Author
Davidson, Martin P.
