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The Committed Enterprise: How to Make Vision and Values Work First Edition
Author(s): Hugh Davidson (Author)
- Publisher: Butterworth-Heinemann
- Publication Date: 8 April 2002
- Edition: First Edition
- Language: English
- Print length: 335 pages
- ISBN-10: 0750655402
- ISBN-13: 9780750655408
Book Description
The Committed Enterprise represents Hugh Davidson’s major statement on what makes a sustainable and excellent organization. It is based on over a year of intense fieldwork during which the author interviewed in person the most senior executives in 126 organizations in the US and Europe. It is much easier to describe vision and values than implement them. Vision and values management is in the dark ages compared with that of Marketing, Finance or Operations. It is often derided and all too often just doesn’t work. The Committed Enterprise takes a hard approach to this ‘soft’ topic and describes how to build unstoppable organisations, whether businesses or charities, hospitals or orchestras, by managing vision and values scientifically yet creatively. It shows how to lay the foundations for success by understanding the conflicting needs of stakeholders and uniting them through the right vision and values. These forge uncompromising commitment, and transform organizations, teams and countries. Hugh Davidson details Seven Best Practices for making vision and values work every day, at every level, based on analysis of his interviews with leaders of 125 high calibre enterprises in USA and UK. These include: * Design and timing * Linkage to key success factors * Communicating through action * Embedding via appraisal and rewards * Branding the organization * Rigorous measurement Using a unique fast track / scenic route format, the book includes hundreds of examples, quotes and checklists from enterprises as diverse as PepsiCo, Caltech, Tesco, Mayo Clinic, BP, New York Police Department, DuPont, Save the Children, UPS, New York Philharmonic, and many others. The Committed Enterprise brings a new dimension to managing organisations. It is designed for leaders and managers of every kind of enterprise. So buy it, read it, then make it happen!
Editorial Reviews
Review
“Ambitious in intent, meticulous in detail and penetrating in analysis, this book is alive with ideas and hard experience. Anyone who is serious about leadership in an age of uncertainty will benefit from it.” – Sir Brian Pitman, Chairman, Lloyds TSB Group (1997-2001)
“This excellent book describes how the right vision and values, well implemented, create strong commitment inside and outside organisations. Unusually for a ‘soft’ topic, it is highly practical, covering design, communication, embedding and measurement of vision and values. Essential reading for all leaders or would-be leaders.” – Professor Gordon Conway, President, The Rockefeller Foundation
“The Committed Enterprise is a must for all business leaders who want to move their organization into the future. Professor Davidson uses relevant business cases and interviews to illustrate the importance of moving beyond the words ‘vision’ and ‘values’ and toward systemic and actionable change.” – Faye Wilson, Senior
“This excellent book describes how the right vision and values, well implemented, create strong commitment inside and outside organisations. Unusually for a ‘soft’ topic, it is highly practical, covering design, communication, embedding and measurement of vision and values. Essential reading for all leaders or would-be leaders.” – Professor Gordon Conway, President, The Rockefeller Foundation
“The Committed Enterprise is a must for all business leaders who want to move their organization into the future. Professor Davidson uses relevant business cases and interviews to illustrate the importance of moving beyond the words ‘vision’ and ‘values’ and toward systemic and actionable change.” – Faye Wilson, Senior
About the Author
Visiting Professor of Consumer Marketing, Cranfield University, UK. Fellow and past Chairman of the UK Marketing Society.
