Wow! eBook
The Cochlear Story
Author(s): Veronica Bondarew (Author), Peter Seligman (Author)
- Publisher: CSIRO Publishing
- Publication Date: 1 Oct. 2012
- Language: English
- Print length: 248 pages
- ISBN-10: 0643097511
- ISBN-13: 9780643097513
Book Description
Cochlear Ltd, together with its university partner and many other collaborators, has returned hearing to over 160 000 people thanks to the development of its hearing implant. This book documents the human story behind that development. It delves into the commercial planning and implementation that led to the product’s success in an international, highly competitive market, and the human drama that was experienced in achieving it. Chapters are structured around the development of the science. Woven within that structure are the personal and business stories that have enabled successful outcomes in the relatively new age of biomedical engineering. The Cochlear Story aims to put this Australian development on the world map in recognition of Australian medicine, science, technology and business. New from CSIRO PUBLISHING, the Bright Ideas series explores the innovation, application and continuing impact of major scientific inventions throughout history. From the compass to the bionic ear, each book will provide a fascinating and accessible story on a single invention that has changed our everyday lives.
Editorial Reviews
About the Author
Veronica Bondarew has a background in commerce, economics and education. She has always been fascinated by organisational behaviour, an interest that has led to a doctoral thesis on small firm growth in the Australian biotechnology industry. She currently leads a national not-for-profit organisation.
