Wow! eBook
The Coat Route: Craft, Luxury, and Obsession on the trail of a $50,000 coat
Author(s): Meg Lukens Noonan (Author)
- Publisher: Scribe Publications
- Publication Date: 26 Jun. 2013
- Language: English
- Print length: 272 pages
- ISBN-10: 9781922070432
- ISBN-13: 1922070432
Book Description
In today’s world of fast fashion, is there a place for a handcrafted $50,000 coat? To answer that question, Meg Noonan unravels the story of the coat’s provenance. Her journey takes readers to the Sydney studio of John Cutler, a fourth-generation tailor who works magic with scissors and thread; to the remote mountains of Peru, where villagers shear vicunas (a rare animal known for its soft fleece); to the fabulous Florence headquarters of Stefano Ricci, the world’s greatest silk designer; to the esteemed French textile company Dormeuil; to the English button factory that makes products out of Indian buffalo horn; and to the workshop of the engraver who made the 18-carat gold plaque that sits inside the collar. These individual artisans and family-owned companies are part of the rich tapestry of bespoke tailoring, which began in 17th-century London. They have stood against the tide of mass consumerism, but their dedication to their craft is about more than maintaining tradition; they have found increasing reason to believe that their way is best – for customers, for the environment, and for the workers involved. Fascinating, surprising, and entertaining, The Coat Route is a timely love song to things of lasting value in our disposable culture.
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