Wow! eBook
The Business Plan Workbook: A Step-By-Step Guide to Creating and Developing a Successful Business 11th Edition
Author(s): Colin Barrow (Author)
- Publisher: Kogan Page
- Publication Date: August 26, 2025
- Edition: 11th
- Language: English
- Print length: 312 pages
- ISBN-10: 1398623679
- ISBN-13: 9781398623675
Book Description
The essential textbook for building credible business plans that attract investment and drive results
Now in its 11th edition, The Business Plan Workbook is a trusted guide for postgraduate students and early-stage entrepreneurs studying business strategy, entrepreneurship, and venture planning. Developed from the renowned methodology taught at Cranfield School of Management, this textbook aligns with course outcomes across business modeling, market analysis, and financial forecasting.
Structured around 26 critical areas of business planning, this edition enables students to stress-test their ideas and develop strategic clarity. New content explores how to use AI in market segmentation, financial projections, and SWOT modeling. Updated with real-world examples from companies including Nubank, YuLife, Doctolib, and Inceptio Technology, it also addresses evolving investor expectations and the impact of regulatory shifts across tax, trade, and policy.
Designed to support independent learning and classroom use, this practical guide includes:
– Structured assignments to apply key planning principles step by step
– Case studies from high-growth startups and global innovators
– Insights into narrative-building and storytelling for investment
– Downloadable resources, including 80 PowerPoint slides and customizable templates
Whether studying entrepreneurship or preparing a pitch for your own venture, The Business Plan Workbook provides the skills and tools to develop a compelling, viable business proposition.
Editorial Reviews
About the Author
Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.
As well as his own books he currently writes freelance, ghost writing and ‘Anglicising’ books for American authors and lectures extensively on business topics.
