Ken Fisher self-made billionaire, bestselling author, longtime Forbes columnist, and industry influencer revisits one of his most personal studies on how the wealthy achieve their success. Drawn from his work with a vast, high-profile list of clients and his own firsthand trials and errors at making it big, this refreshed and revised edition of The Ten Roads to Riches divulges new insights into Ken’s investing techniques and wealth-building tips through an expanded collection of real-life successes, failures, and flops.
Through his own storied career, Ken has yet to discover any singular formula for getting rich. Instead, he’s observed ten distinct roads, each with its own challenges and rewards. In this action-inspiring guidebook, he walks you down them all with enough dynamism and facts to make every one appealing. The road you take your road to riches is up to you. Whether you have your eyes set on the types of fortunes held by the multibillionaires inside or simply a nest egg that will improve your standard of living in retirement, this engaging and informative Second Edition takes you far beyond the previous edition by enhancing the endlessly useful, illustrative road map to all the ways people acquire wealth with actionable advice based on Ken’s core money strategies. Through memorable narratives and hard-won advice you can turn to for inspired decision making, this everyday resource shows you:
- Rich is not a bad four-letter word go after the wealth you deserve without feeling guilty
- Some marry into it, others steal it (legally!), and a few are born into it rules of thumb at the end of each chapter for a successful journey down every road
- How to hold onto it! You can’t get rich foolishly losing money
Know how to position yourself for success on the specific road you’re on with The Ten Roads to Riches, Second Edition.
From the Back Cover
AN UPDATED AND EXPANDED LOOK AT THE ROADS LEADING TO AMERICA’S RICHEST PEOPLE
Legendary money manager, billionaire, and industry thought leader Ken Fisher opens his personal collection of stories, sharing practical strategies and tools to help you navigate The Ten Roads to Riches.
This thoroughly revitalized Second Edition explores the ten tried and true roads to becoming ultra-wealthy, including being an entrepreneur, acquiring real estate, making wise investments, and even marrying into it. Rich with rarely heard anecdotes that are as illuminating as they are entertaining, this influential resource enables you to follow in the footsteps of those who have traveled down each road to wealth, while avoiding the same penniless fate of those who tumbled. Keep this valuable guide at your fingertips to:
- Master powerful tools for shaping and ensuring success along your journey
- Reference convenient, brand-new “Guideposts” and “Warning Signs” to help you avoid potholes on your road to wealth
- Examine more up-to-date profiles and instructive examples than in the previous bestselling edition
Get rich the way you were meant to do it with The Ten Roads to Riches, Second Edition.
About the Author
KEN FISHER is the Founder, Executive Chairman, and Co-Chief Investment Officer of Fisher Investments, a $387-plus billion (as of 3/31/2026) investment adviser and money management firm serving large institutions and high-net-worth individuals. For over 32 years, Fisher wrote Forbes‘ “Portfolio Strategy” column, making him the longest continuously running columnist in the magazine’s venerable history. He now writes monthly, native-language columns in over 25 major media organs worldwide, including the New York Post, Britain’s Daily Telegraph, Spain’s elEconomista and Italy’s Il Sole 24 Ore. In total, his columns span more countries and more languages in more total reach than any other, non-syndicated columnist of any type ever.
ELISABETH DELLINGER is an analyst at Fisher Investments and senior editor of MarketMinder.com. She is also coauthor of Beat the Crowd with Ken Fisher.
LARA W. HOFFMANS has coauthored numerous bestsellers with Ken Fisher, including The Only Three Questions That Count, How to Smell a Rat, and Plan Your Prosperity.