Wow! eBook
Business Marketing Face to Face: The Theory and Practice of B2B
Author(s): Chris Fill (Author), Scot McKee (Author)
- Publisher: Goodfellow Publishers Limited
- Publication Date: 28 Sept. 2011
- Edition: 1st
- Language: English
- Print length: 344 pages
- ISBN-10: 1906884544
- ISBN-13: 9781906884543
Book Description
Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations.
Editorial Reviews
Review
“Beware! Your view of B2B marketing will be quite different after reading this book. Chris & Scot provoke your thinking and stimulate questions in this important area of marketing.” Peter Williams CEng, Chartered Marketer, Senior Lecturer, Leeds Business School “Beware! Your view of B2B marketing will be quite different after reading this book. Chris & Scot provoke your thinking and stimulate questions in this important area of marketing.” –Peter Williams CEng, Chartered Marketer, Senior Lecturer, Leeds Business School
