Name: Technology and Strategy: Conceptual Models and Diagnostics
Author: Richard A. Goodman (Author), Michael W. Lawless (Author)
ISBN: 9780195079494

Technology and Strategy: Conceptual Models and Diagnostics book cover

Technology and Strategy: Conceptual Models and Diagnostics

Author(s): Richard A. Goodman (Author), Michael W. Lawless (Author)

Publisher: Oxford University Press
Publication Date: 6 Oct. 1994
Edition: Illustrated
Language: English
Print length: 304 pages
ISBN-10: 0195079493
ISBN-13: 9780195079494

Book Description

Technology and Strategy is a comprehensive guide to creating a strategic plan that incorporates technological growth. Using real-life examples from industries from electronics to bio-technology, the authors present the tools planners need to integrate a firm''s technological capabilities with its strategic plan. Importantly, the book also addresses broader questions about the role of technology, clarifying when it aids innovation, when it is evolutionary, andwhen it is revolutionary. These questions are tested against trends such as Total Quality Management, the resource-based view of strategy, and the increase in external acquisition of technology. Offering clear guidance through an increasingly complex area, Technology and Strategy will be a valuable referencefor practising executives, general managers, strategic planners, R&D executives, and manufacturers.

Editorial Reviews

Review

"Technology and Strategy is one of those rare books that operates well on two levels: it retains its academic integrity while refusing to sacrifice managerial practicality....A thoroughly researched and well-written work, this book should be mandatory reading in both university classrooms and the executive suites of modern corporations."--IEEE Transactions on Engineering Management

"Goodman and Lawless have created an excellent reference for anyone who is interested in the strategic planning of R&D or management of a firm's technology portfolio."--Journal of Production and Innovative Management

Review

From the Back Cover

In today's complex, dynamic competitive landscape, management of technology can mean the difference between success and failure. Managers and researchers alike need effective ways to conceptualize and develop technology strategies. Richard Goodman and Michael Lawless provide tools needed to integrate firms' technology capabilities with their competitive direction. Technology and Strategy presents models that help put technology and its market impacts into perspective. It addresses the broad questions of how technology and markets evolve, how technology can re-order the "rules" of competition, and how it can shift the balance of individual firms' competitive advantage. It also blends topics currently capturing attention in business circles - such as Total Quality Management and the resource-based view of the firm - into a clear view of technology strategy. Evaluation of these trends helps managers to understand how their benefits and limitations affect their individual technology management programs. Technology and Strategy also describes methods to develop specific strategies to cope with challenges facing executives - like evaluating promising, but untried, new technologies. Using actual case studies from the electronics and bio-tech industries, Goodman and Lawless demonstrate the use of new techniques to formulate strategy, including Technology Mapping and the Innovation Audit. Both were created to help executives choose the approach to technology best suited to their firms' particular capabilities. Offering clear, practical guidance through a complex, fast-changing world of competition, this new analysis of technology and strategy is a valuable guide for general managers, R&D andmanufacturing managers, strategic planners, and academics.

About the Author

Richard A. Goodman is Chair of Policy and Organizations Faculty at the John E. Anderson Graduate School of Management at the University of California, Los Angeles. Michael W. Lawless is Associate Professor of Strategy and Director of the Technology and Innovation Management Research Center at the University of Colorado, Boulder.

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Technology and Strategy: Conceptual Models and Diagnostics

Book Description

Editorial Reviews

Review

Review

From the Back Cover

About the Author

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