The Management of International Tourism (RLE Tourism): 5

International tourism is one of today’s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism.

The subject coverage of the book is wide-ranging: the authors examine the following issues:

• the impact of environmental issues on tourism management

• tourism demand and forecasting

• the key methods of operation of companies within the industry

• the functional areas of marketing, finance, organization and staffing

• research and innovation

• corporate strategy.

The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.