Wow! eBook
Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods: 29
Author(s): Susanne Royer (Author)
- Publisher: Routledge
- Publication Date: 3 May 2005
- Edition: 1st
- Language: English
- Print length: 256 pages
- ISBN-10: 041534994X
- ISBN-13: 9780415349949
Book Description
Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.
Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.
Editorial Reviews
About the Author
Susanne Royer
