Taming the Search-and-Switch Customer

Taming the Search-and-Switch Customer
Taming the Search-and-Switch Customer
Subtitle: Eaing Customer Loyalty in a Compulsion-to-Compare World

by: Griffin, Jill

Paperback: 291 pages

Publisher: Jossey-Bass( April 01, 2009 )

ISBN-10: 0470345047

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