Knowing that your success depends on the details, experienced retail entrepreneur Ronald L. Bond leaves no question unanswered when it comes to reaching your dream of starting and running your own retail business. Bond provides comprehensive, step-by-step instructions, from planning the launch of your business to running your new venture. Learn how to:
-Budget for startup and establish a financial plan
-Select the ultimate location and develop your brand image
-Select, price and market your product
-Manage inventory to decrease expenses
-Use smart phone apps and other technology to stay efficient and competitive
-Meet legal and regulatory requirements
-Manage your daily operations

Sparing you the trial and error that comes with starting a retail business from scratch, Bond shares firsthand experiences, lessons learned, and informative anecdotes that have helped thousands of aspiring retail entrepreneurs just like you!

“Retail in Detail is the most informative book I have read to date. [With] all the information out there to help you decide what to do and when, it gets a bit overwhelming. This book broke down very important points and explains them in detail…”
–Customer review, Amazon.com

“…Bond offers convenience and genuine value to readers looking for a concise and thorough introduction to the retail enterprise…Realism and pragmatism are the shining virtues of Retail in Detail.”
— Evelyn Lager, ASD/AMD Trade News