Talking to a Brick Wall: How New Labour Stopped Listening to the Voter and Why We Need a New Poli...

Talking to a Brick Wall: How New Labour Stopped Listening to the Voter and Why We Need a New Poli... book cover

Talking to a Brick Wall: How New Labour Stopped Listening to the Voter and Why We Need a New Poli…

Author(s): Deborah Mattinson (Author)

  • Publisher: Biteback Publishing
  • Publication Date: 14 Jun. 2010
  • Edition: First Edition
  • Language: English
  • Print length: 336 pages
  • ISBN-10: 184954056X
  • ISBN-13: 9781849540568

Book Description

With a foreword by Michael Portillo. Deborah Mattinson had a unique perspective on the New Labour project. As Britain’s leading political pollster, she has been monitoring public opinion since the mid-1980s, and helped transform Labour into Europe’s greatest election-winning machine of the modern era. Most recently as chief pollster to Gordon Brown as Prime Minister, she has been on the frontline of electoral politics, consistently representing the voter’s side of the story to the politicans. Sometimes, she has encountered scepticism – a belligerent John Smith made an unappreciative witness to one of Deborah’s focus groups – and she has often had to convey unwelcome results – telling a grumpy Gordon Brown he needed to spruce up his appearance cannot have been easy. With a stellar cast, including Neil Kinnock, Peter Mandelson, John Smith, Tony Blair and Gordon Brown, Talking to A Brick Wall reviews the New Labour years from the voter’s point of view. It tracks the ups and downs of the Blair/Brown era as seen from beyond Westminster, showing how closely political reputation correlates with voter connection. It profiles the swing voter, shows the importance of women’s votes, and what gives a politician popular appeal, and maps the voters’ views through the 2010 campaign and its immediate aftermath, showing how the electorate has been left out of political decision making and revealing the public’s recipe for rehabilitating the Labour Party and rebuilding trust in democracy. A champion of democratic renewal through citizen engagement, Deborah Mattinson believes that we must move to new grown up partnership politics if democracy is to thrive.

Editorial Reviews

Review

“Mattinson’s engaging fly-on-the-wall tale of life as Brown’s favourite pollster. She had a ringside seat to observe the flawed characters of Tony Blair and Brown and their henchmen Peter Mandelson and Alastair Campbell.”
–John Kampfner, The Sunday Times

“Mattinson’s engaging fly-on-the-wall tale of life as Brown’s favourite pollster. She had a ringside seat to observe the flawed characters of Tony Blair and Brown and their henchmen Peter Mandelson and Alastair Campbell.” –John Kampfner, The Sunday Times

“Mattinson’s fascinating account… Mattinson addresses this question head on. “The voter is not without blame in this unhappy saga,” she writes. “Always ready to complain, but unwilling to roll up their own sleeves, the electorate has colluded with the political parties to create a world of Peter Pan politics: where the voter lives in a perpetual childlike state and never grows up.” –Chris Mullin, New Statesman

“Rather good!”
–Daniel Finkelstein, The Times

“Mattinson’s engaging fly-on-the-wall tale of life as Brown’s favourite pollster. She had a ringside seat to observe the flawed characters of Tony Blair and Brown and their henchmen Peter Mandelson and Alastair Campbell.” — John Kampfner, The Sunday Times

“Compelling” –Simon Heffer, Daily Telegraph Simon Heffer, Daily Telegraph

“Contains more insight and less bile than many memoirs” –Andrew Sparrow, Guardian Andrew Sparrow, Guardian

“Fascinating.” –Chris Mullin, New Statesman

“I was only trying to boost sales!”
–David Cameron in PMQs

“Deborah Mattinson’s book goes beyond the soap opera of New Labour to explain its inner mechanics, the decline of the Brown years and – crucially – what the public really thought. A very important and hugely intelligent political text, and a must-read for anyone with an interest in how politics and popular opinion interact.” –Matthew d’Ancona, Evening Standard

“Deborah Mattinson’s book goes beyond the soap opera of New Labour to explain its inner mechanics, the decline of the Brown years and – crucially – what the public really thought. A very important and hugely intelligent political text, and a must-read for anyone with an interest in how politics and popular opinion interact.” –Matthew d’Ancona, Evening Standard

“Deborah Mattinson’s book goes beyond the soap opera of New Labour to explain its inner mechanics, the decline of the Brown years and – crucially – what the public really thought. A very important and hugely intelligent political text, and a must-read for anyone with an interest in how politics and popular opinion interact.” –Matthew d’Ancona, Evening Standard

Her passion for her trade radiates throughout… compelling –Peter Kenyon, Chartist Magazine

Her passion for her trade radiates throughout… compelling –Peter Kenyon, Chartist Magazine

About the Author

Deborah Mattinson advised Labour through the 1980s and the birth of New Labour. She then worked closely with Gordon Brown as he prepared to become PM, and after ‘transition’. She has a unique perspective on the New Labour years through the eyes of the voter. She began her career in advertising, working at McCann Erickson, then Ayer Barker. She left to set up Gould Mattinson with Labour strategist, Philip Gould, in 1985. Deborah co-founded Opinion Leader Research, now the UK’s top research and engagement consultancy, in 1992. She is currently forming a new company with the aim of bringing the public’s perspective to the debating table, connecting decision makers in business and government more closely with the national mood.

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