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Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions
Author(s): Brian Goodall (Editor), Gregory Ashworth
- Publisher: Routledge
- Publication Date: 5 Dec. 2012
- Edition: 1st
- Language: English
- Print length: 260 pages
- ISBN-10: 0415812712
- ISBN-13: 9780415812719
Book Description
This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
Editorial Reviews
Review
‘This is a super book that is not only timely with the EAL population growing rapidly; it also successfully links theory to practice…Written in a very accessible style, this book provides essential information, key theories and tried and tested best practice to help raise awarenes of potential issues for practitioners, children and parents. The practical support packed within this text is one of its strengths and is what practitioners will most benefit from’-Martine Horvath, EYE
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