Wow! eBook
U R A Brand: How People Brand Themselves for Business Success: How Smart People Brand Themselves for Business Success
Author(s): Catherine Kaputa (Author)
- Publisher: Davies-Black
- Publication Date: 4 Jun. 2009
- Language: English
- Print length: 224 pages
- ISBN-10: 0891062130
- ISBN-13: 9780891062134
Book Description
Today’s hottest business concept meets the realities of the modern workplace. “U R a Brand!” delivers 10 key personal brand strategies that aren’t taught in business school – or anywhere else. Like a personal branding coach right by your side, Catherine Kaputa reveals the inside secrets of Madison Avenue product branding, and applies these tried-and-true principles and techniques to a dynamic new strategic branding process for individuals. “U R a Brand!” highlights the self branding odysseys of savvy professionals who have repositioned their experience and talents in pursuit of the corner office, and budding entrepreneurs launching their own business ventures – all from the personal brand strategist and executive coach who helped them achieve their success.
Editorial Reviews
About the Author
Catherine Kaputa is the award-winning author of You Are a Brand! and Breakthrough Branding. She is a successful branding strategist and speaker and led the ‘I Love NY’ campaign. Catherine lives in New York City.
