Ideology and Mode Culture: Critical Social Theory in the Era of Mass Communication by: JOHN B. THOMPSON ISBN-10: 0745600824 ISBN-13: 9780745600826 Publication date: June 1, 1991 Paperback: 376 pages List Price
Cross-Cultural Communication: Theory and Practice by: Brian J. Hu – Barry Tomalin ISBN-10: 0230391133 ISBN-13: 9780230391130 Publication date: May 7, 2013 Hardcover: 328 pages 5.00 Book Description Offers a deeper understanding of the need for effective cross-cultural communication and cultural awareness by those engaged in working in the inteational environment. This area is of increasing importance in the diverse and multicultural world where such effectiveness plays a major part in achi...
Games Businesses Play: Cases and Models by: Pankaj Ghemawat ISBN-10: 0262071827 ISBN-13: 9780262071826 Publication date: August 15, 1997 Hardcover: 255 pages Book Description Game theory has come to dominate industrial organization economics, but business strategists continue to debate its usefulness. So far, empirical work on the application of game theory to business strategy has been too limited to force a consensus. As a (partial) remedy, Games Businesses Play uses detailed case studies of c...
The European Union and East Asia: An Economic Relationship by: Christopher M. Dent ISBN-10: 0415171997 ISBN-13: 9780415171991 Publication date: October 5, 1999 Hardcover: 336 pages Book Description The world economy continues to be dominated by the Triad regions: Europe, North America and East Asia. This text analyses the economic relationship that has evolved between two Triadic powers: The EU and East Asia, and its future prospects, especially in the wake of the recent financial crises that ha...
The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right by: Jack Trout ISBN-10: 0071373322 ISBN-13: 9780071373326 Edition: 1 Publication date: January 20, 2001 Paperback: 224 pages List Price Book Description Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today’s ever-changing business climate: “Keep It Simple.” In this paperback edition of The Power of Simplicity, Trout advocat...
Wiley Not-for-Profit GAAP 2015: Interpretation and Application of Generally Accepted Accounting Principles (Wiley Regulatory Reporting) by: Richard F. Larkin – Marie DiTommaso – Warren Ruppel ISBN-10: 1118945247 ISBN-13: 9781118945247 Edition: 1 Publication date: December 31, 2014 Paperback: 600 pages Book Description Detailed, practical coverage of GAAP, tailored to not-for-profit organizations Wiley Not-for-Profit GAAP 2015 is a thorough examination of the authoritative standards f...
Railway Infrastructure Security (Topics in Safety, Risk, Reliability and Quality) ISBN-10: 3319044257 ISBN-13: 9783319044255 Edition: 2015 Publication date: March 26, 2015 Hardcover: 249 pages Book Description This comprehensive monograph addresses crucial issues in the protection of railway systems, with the objective of enhancing the understanding of railway infrastructure security. Based on analyses by academics, technology providers and railway operators, it explains how to assess terrorist ...
Advanced Methods in the Fractional Calculus of Variations (SpringerBriefs in Applied Sciences and Technology) by: Agnieszka B. Malinowska – Tatiana Odzijewicz – Delfim F.M. Torres ISBN-10: 3319147552 ISBN-13: 9783319147550 Edition: 2015 Publication date: February 5, 2015 Paperback: 135 pages List Price99 Book Description This brief presents a general unifying perspective on the fractional calculus. It brings together results of several recent approaches in generalizing the least acti...
Understanding Children as Consumers (SAGE Advanced Marketing Series) ISBN-10: 1847879276 ISBN-13: 9781847879271 Publication date: May 5, 2010 Paperback: 280 pages Book Description What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money – from Tv adverts and the supermarket aisle, to the inteet and peer trends, there is a gr...
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